New Zealand’s Northern Districts Cricket Association has shared details on how it is leveraging VLAST, a global talent management platform, to activate the commercial and promotional appearance needs of their 28 contracted players.
The ground-breaking VLAST product - created by Pickstar Group - has enabled the Northern Districts Cricket Association to configure and build a cohesive and easy-to-use system that provides tracking of contractual talent appearances per season.
Alex Hay, Global Head of VLAST said Northern Districts Cricket Association demonstrates the power of the VLAST technology for clubs and associations of all sizes.
“We are delighted by the impact and outcomes VLAST has provided Northern Districts Cricket Association these past 12 months. Despite their organisation’s size, we have enabled better reporting, increased efficiencies and ultimately reduced the cost and complexity of talent activations and appearances,” added Hay.
Ben MacCormack CEO of Northern Districts Cricket sees the benefit of VLAST technology for an area that covers over half of the North Island of New Zealand.
“As an association with players spread across a large area, we are seeing that VLAST delivers efficiencies and provides our staff better oversight of activations,” said MacCormack.
VLAST has now streamlined not only the coordination of activating players, but tracking of player payments and marketing asset points.
“Through leveraging the VLAST technology, we are able to automate the activation of commercial activities which enables us to more efficiently and effectively manage our commercial, sponsorship and community engagement activities,’ added MacCormack.
VLAST continues to partner with Northern Districts Cricket Association to understand their unique requirements and develop technology-led solutions to optimise their talent operations.
Pickstar Group offers a simple, online Marketplace that helps people to connect with sports stars, celebrities and personalities. It's built as an end-to-end digital platform that enables the fast and effective bookings of talent for any type of commercial arrangement.
Founded in 2017 by two former AFL athletes, James Begley and Matthew Pavlich, Pickstar Group has become the most trusted platform for facilitating paid talent engagements, large and small.
In addition to Pickstar's Marketplace, Pickstar Group offers VLAST, a tool created by players, for players. The tool offers talent and sporting bodies an easy and efficient way to manage all aspects of valuable talent appearances and activities. It improves the talent experience, reduces administrative costs, and removes human error - empowers talent, agencies, brands, and rights owners to maintain and develop more meaningful relationships and appearances.
VLAST caters to the needs of the sponsorship, activation, and endorsement ecosystem. It offers a centralised dashboard providing automatic scheduling, messaging, and holistic overviews of the most important elements of activation.
With offices in Adelaide, New York and London, Pickstar Group's reach is truly global and with expansion into new star categories including chefs, media and wellness influencers, Pickstar can find a meaningful connection for any business and any opportunity.
Northern District Cricket is one of six Major Cricket Associations in New Zealand. Covering an extensive area of the North Island, Northern Districts aspire to “Connect People and Create memories”. In 2021 the Northern Brave was launched, the first unified brand for male and female teams to compete in the New Zealand T20 Dream 11 Super Smash competition.
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