Our history

VLAST was born to increase the talent experience, reduce administrative costs, and reduce human error.

During their sporting careers, founders James Begley and Matthew Pavlich encountered the inefficient and ad hoc way that talent appearances were managed, even in professional environments. The systems clubs and leagues used were often too reliant on archaic spreadsheets and human input.

Understanding the problem, the pair began creating a technology that would help organizations and administrators centralize and automate the logistics associated with deploying talent into talent activations.


Connecting people of great achievements with brands, businesses and organisations.

Pickstar and the dedicated team work closely with hundreds of brands to ensure your talent receive the perfect opportunities from Ambassadorships to guest speaking opportunity to digital campaigns and much more.

Find out how Pickstar can be an extension of your team.

Meet the team.

  • James Begley

    Founder & CEO

    Former AFL footballer with St. Kilda and Adelaide, Begs moved in to leadership consulting advising high profile brands including CGU, Bendigo Bank. He built PickStar from the ground up, and now leads the PickStar & VLAST’s rapid local & international expansion.

  • Matthew Pavlich

    Co-founder & Director

    An all-time AFL great, media commentator, business director and MBA, Pav transitioned out of the AFL straight into business & media. He’s actively involved with PickStar & VLAST’s strategy and investment.

  • Alex Hay

    Head of Growth

    Recently repatriated to Australia after 5 years in London working with global sports rights holders, Alex brings a wealth of knowledge and experience to the table and is passionate about the role data can play in sports technology.


Join the team

Want to be part of a exciting and fast growing team?

At VLAST, we’re always looking for outstanding talent to join our teams based in Australia, United Kingdom and United States. Contact us for more information about current vacancies.

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