Unleash your star power

VLAST gives you oversight into all aspects of talent appearances, creating more efficiency and ensuring greater talent buy-in.

Rights Holders | Properties

Add value to commercial partners by increasing talent engagement and boosting commercial outcomes.

Media | Player Agencies

Optimize talent workloads with greater transparency over contractual obligations and live appearances.

Brands | Sponsors

Get better visibility and transparency over ROI & ROO for Brands & Sponsors through detailed reporting.

The ultimate all-in-one SaaS platform

Fully caters to the needs of talent agencies, sporting bodies & clubs, managers, partners, external parties and the stars themselves.

Deploy talent marketplace platform

Import your athlete or star list into VLAST and centralize how you manage commercial opportunities. Improve the way key stakeholders & sponsors access your star power.

Powered by Machine Learning

VLAST’s recommendation engine actively learns about key talent attributes, availability and suggests fully personalized talent recommendations, based on individual requests.

Automate scheduling and booking

Instantly find out star availability, allow authorized parties to lodge and execute detailed commercial engagements; keeping all parties informed along the entire journey.

Streamline communication

Use a combination of push notifications, email,
SMS, instant chat and in-app secure phone calls.
Configure fully customisable sequences
& more.

Do more with less resources

The VLAST dashboard centralizes all communication associated with talent activations. It will display realtime data, insights, key metrics and generate custom reports that matter to your organization.


Administrator & talent agent’s dream


Who Are We

During their sporting careers, founders James Begley and Matthew Pavlich encountered the inefficient and ad hoc way that talent appearances were managed, even in professional environments. The systems clubs and leagues used were often too reliant on archaic spreadsheets and human input.

Understanding the problem, the pair began creating a technology that would help organizations and administrators centralize and automate the logistics associated with deploying talent into talent activations.

VLAST was born to increase the talent experience, reduce administrative costs, and reduce human error.

Team Members

James Begley

Founder, CEO

Former AFL footballer with St. Kilda and Adelaide, Begs moved in to leadership consulting advising high profile brands including CGU, Bendigo Bank. He built PickStar from the ground up, and now leads the PickStar & VLAST’s rapid local & international expansion.

Matthew Pavlich

Co-founder, Director

An all-time AFL great, media commentator, business director and MBA, Pav transitioned
out of the AFL straight into business
& media. He’s actively involved with
PickStar & VLAST’s strategy
and investment.

Alex Hay

Head of Growth

Recently repatriated to Australia after 5 years in London working with global sports rights holders, Alex brings a wealth of knowledge and experience to the table and is passionate about the role data can play in sports technology.

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